Pro Mobile Blog

Short notes on mechanics, craft and the spark behind our games.

The Cover Image Challenge - First Stable Wins
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2026 · 06 · 12 / Ana

The Cover Image Challenge - First Stable Wins

The numbers finally settled. Hex Sense jumped from 0.2% to 0.5% CTR with a clearer cover, and Catch'n'Merge taught us that less beats more - the stable wins we promised to report.

Catch'n'Merge - our first game with physics
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2026 · 06 · 02 / Ana

Catch'n'Merge - our first game with physics

Catch'n'Merge pairs an arcade catch phase with a strategic Suika-like merge phase - and physics that worked beautifully in phase one until a shake-the-flask button sent creatures flying.

Cover Image Challenge - Catch'n'Merge Edition
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2026 · 05 · 28 / Ana

Cover Image Challenge - Catch'n'Merge Edition

Our merge arcade game Catch'n'Merge is in public preview and our first cover hit just 0.2% CTR. Here's what we tried, what the numbers said, and what we're testing next.

The Cover Image Challenge
Featured

2026 · 05 · 09 / Ana

The Cover Image Challenge

The first installment in our Pro Mobile blog - why CTR decides whether anyone ever sees your game, where Clean started at ~1.1%, and what we learned iterating cover art toward the 2% milestone.